We’ll review some of the key highlights from the report within several categories including Wellbeing, Travel, and Food. This year, the trends showing up on Pinterest reflect these changes. Understanding consumer sentiment, interest, and motivation in 2020 has been difficult as the pandemic, associated lockdowns, and economic uncertainty have changed people’s priorities and behaviors.
Pinterest has a good track record when it comes to nailing future trends-80% of their predictions for 2020 came true. Since people turn to Pinterest for inspiration, planning for events and projects ahead of time, their search data tends to identify hot new interests before they begin trending everywhere else.
Pinterest is a place where people plan new projects, look for inspiration, and shop for unique and innovative products. Their user base skews more than 60% female, but a wide range of demographics, including male and Gen Z pinners, use the platform (both groups were up 50% from last year). Pinterest has over 442 million monthly users. What do protection crystals, bedroom bathtubs, and charcuterie boards have in common? They’re all up and coming trends, according to Pinterest Predicts, the latest trends report from the visual search engine and creativity platform. You can view the entire report, which organizes 150 trends in 10 categories, on Pinterest’s business website.We highlight some key trends in three categories: Wellbeing, Travel, and Food.Pinterest has a good track record when it comes to nailing future trends-80% of their predictions for 2020 came true.Pinterest is a place where people plan new projects, look for inspiration, and shop for unique, unusual and innovative products.Pinterest Predicts, the latest trend report from Pinterest, provides a glimpse into the future, listing up-and-coming trends for 2021 based on popular searches, pins, and posts from 2020.
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